Why Roses Cost More on Valentine’s Day

WHY DO ROSES COST MORE ON VALENTINE’S DAY?
THE SIMPLE ANSWER IS SUPPLY & DEMAND.

(But here is a little more in-depth answer if you’re interested.)

How do you get the most for your money?

• Order local!
• Order early!
• Send a mixed arrangement that includes roses.
• Order colored roses rather than red.
• Take good care of them, changing the water and re-cutting the stems every couple of days!

When only roses will do, we will have them & they will be spectacular!

• Growers need to pinch back their crops in order to time them to be ready for mid February. This leads to a period of lost production & income, which they recover by upping the price of the next crop.
• The amount of labor to harvest these roses triples for valentine’s day. These extra labor charges are also passed along.
• Short days & cold temperatures add to the energy costs need to produce the best.
• Transport costs also increase. Most roses used today come from Ecuador. There’s such a high demand that there is not enough time to wait for a return load. The additional freight needed is also in the price.
• We all want the best! A local florist is ordering their roses a month ahead of time. We know the variety & grower who has the best roses & we’re basically bidding on them to make sure we offer the best quality. This is were you see a fluctuation of pricing from shops. A reputable florist can’t offer a deal on roses. Somewhere that does has most likely bought seconds or thirds that no one else wanted.